The Reality of Sending Email These Days

Never, ever, use the word “sign up” in your emails if you are sending them to users who might be using Outlook 2003. Emails with those words are considered to be “spam” messages and are automatically forwarded into the Junk E-Mail folder in Outlook 2003.
That’s a real shame for those companies who want to provide their customers with valuable information but the reality of is that just using those terms in your email suggests possible spam.

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