The 22 Immutable Laws of Marketing

Interesting idea posted by Eric. I especially like the concept of Duplicate products, since this is similar to things that are happening in my industry (what if you have two products that are virtually identical – who will win the marketing war?)

Will it be the first company to market with new ideas?

Or the company who tries to understand what their customers want and builds on it?

In short, will it be an “Apple” approach (who tries to come out a great product from day 1) or an MS approach (where “quality is job 1.1”)?

That wasn’t meant to be a mean snip at MS. It came from Guy Kawasaki in one of his great books – the point he made at that time was that Microsoft is amazingly great at churning, taking a concept and really making it better and better with each subsequent version. As opposed to others who try to put all their eggs into one basket with their initial version.

Looking forward to the posts, Eric.

The 22 Immutable Laws of Marketing