I’ve been listening to Seth Godin’s new book via Audible – while telling stories is obviously something that bloggers do on a regular basis, Seth’s book really does put it directly into a marketing perspective.
Instead of the regular mantra of “everyone is a salesperson”, he changes it to “everyone is a marketer” , proposing that good marketing today is about the exchange of ideas (and promotion of ideas, products, thoughts, etc) via stories.
An excellent read for anyone who is struggling to find a way to be heard in today’s business world.