Now that’s an idea – a FREE developer conference

The attendees were super-lucky with Guy speaking. He remains one of my favorite speakers, reading him first, and then seeing him when he spoke at the 1993 FoxPro Developer’s Conference.

But just as interesting is what Salesforce did. They wanted to promote their new Apex platform and as a result, the conference (in Santa Clara) on May 21st was free. (Salesforce is a real leader in Software as a service and web as a platform – is that SAAS and WAAP).

Granted – it’s a one day thing – did anyone attend and more importantly – was it more than just a sales-job on the new Apex platform?

How to Change the World: Salesforce Developer Conference

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