Craig posts his thoughts on The Death of Gen Y amid the upcoming poor economic times. It’s a good read but be sure to get down to the bottom for his four key points of how to survive.
These aren’t sure-fire ways to stay employed but they are good guidelines:
a) Work for a company that focuses on benefits rather than features (and I would suppose that if you were a consultant, YOU would focus on benefits rather than features – but don’t consultants do that already?)
b) Work for a company that invests in R&D (or invest in your *own* R&D)
c) Work hard and smart
d) Be a solution provider
So how did he kill off an entire generation? You’ll have to read it to find out…