What companies plan their purchases strategically?

Craig Bailey posted this link on Twitter regarding Sun’s lacklustre performance last quarter – Jonathan Schwartz’s Blog: Our Q3 Choice quotes: “Why don’t you just stop giving your software away? Because we prioritize developer adoption. Let me give an example….the MySQL team had scored a design win – ahead of the proprietary competition. What should we have charged them beforehand? No matter what it was, they wouldn’t have used the product – startups and developers don’t pay for software…We didn’t pay them, the MySQL team earned their adoption.” “Why does Sun’s CEO waste time writing that blog?Because I believe in …

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