What’s in a name? ….er, everything and nothing

Craig Bailey blogged recently about a new product, Elcom, had introduced with a name of Elcom TrainingManager.Net. In his post, he briefly mentioned they were talking about renaming it and one of the responses was from a company named Igor that talked about the importance of naming. By now, I think everyone has seen the Microsoft iPod parody where it shows what Microsoft marketing might have done with an iPod and certainly, while it was done as a joke, the reality is Microsoft’s product naming conventions can be a bit tedious. How many different versions of Vista are there? And …

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