Apple “Focus”: What do you want your A/R glasses to do?

Apple has new iPhones coming next week but I saw that they had plans for A/R glasses and some of their recent acquisitions confirm this. Most articles discussing A/R use the large VR headsets as their starting point which is a non-starter for many people. Then I saw this image from IDropNews: Now THAT’s what I’m talking about. If you’ve never seen the Bose Frames, you should check them out. These provide a great template for the type of A/R that will make non-gamers stand up and take notice. The Google Glasses concept is far too “android” (no pun intended) for regular use, I …

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What’s in a name? ….er, everything and nothing

Craig Bailey blogged recently about a new product, Elcom, had introduced with a name of Elcom TrainingManager.Net. In his post, he briefly mentioned they were talking about renaming it and one of the responses was from a company named Igor that talked about the importance of naming. By now, I think everyone has seen the Microsoft iPod parody where it shows what Microsoft marketing might have done with an iPod and certainly, while it was done as a joke, the reality is Microsoft’s product naming conventions can be a bit tedious. How many different versions of Vista are there? And …

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